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LEILA HADDAD

EN Resume
Berlin, Germany | leila@leanats.app | +49 176 9000 1000 | linkedin.com/in/leilahaddad | leilahaddad.design
Professional Summary
Professional Summary
Senior product designer with 7 years of experience shaping SaaS products, building design systems, and turning ambiguous product problems into clear shipped outcomes.
Core Skills
Product DesignDesign SystemsFigmaUX StrategyPrototypingProduct DiscoveryStakeholder WorkshopsResearch Synthesis
Professional Experience
Lead Product Designer | Northstar Commerce | 2022-Present
  • Led the redesign of the onboarding and billing flows, improving activation by 18%.
  • Built a shared design system used across three product squads and reduced UI inconsistency.
  • Ran product workshops with PM and engineering leads to align roadmap decisions faster.
Senior Product Designer | Stackline Studio | 2019-2022
  • Designed end-to-end workflows for B2B reporting tools used by enterprise clients.
  • Partnered with researchers and PMs to turn qualitative feedback into roadmap changes.
  • Helped launch a new self-serve setup flow that reduced support tickets by 24%.
Education
M.A. Interaction Design | University of Applied Sciences Potsdam | 2019